In 2007, the company Gruppo Pritelli, after over 30 years working in fashion retail, enter in the apparel world of motorbike with Valentino Rossi, becoming the exclusive producer and distributor.

Subsequently Gp Racing Apparel embarked on major licensing activities with different motorcycle manufacturers of MotoGP, establishing itself as manufacturer and distributor of the global brands's merchandise: Marco Simoncelli, Marc Marquez, Casey Stoner, Jorge Lorenzo, Andrea Dovizioso, Andrea Iannone, Aleix Espargarò, Nicky Hayden, Alex Marquez and prestigious brands Ducati, Repsol Honda, HRC, Yamaha, Kawasaki.

The company Gruppo Pritelli working actively in the world of fashion since 1976. The passion and knowledge of the fashion world have allowed the acquisition of necessary skills to appear in the world of motorsport merchandise.

Attention to detail and the original design makes each collection unique and upscale.